In December 2011 InsWeb and AgentInsider were acquired by Bankrate.com to form part of the largest online lead company in the industry, Bankrate Insurance.
In April 2012, InsuranceAgents.com, the industry's #1 converting lead supplier was also acquired by Bankrate.com and integrated with the AgentInsider brand to provide an unparalleled combination of account flexibility and lead quality.
The AgentInsider® Lead Program is designed with the local agent mind, giving agents control over the territory they want to target and their daily volume of leads. We help agents grow their business by providing them with high-quality, real-time insurance leads, and we help agents market themselves online through Agent Directory, an online directory of auto insurance agents. Agent Directory helps agents increase their online marketing reach by targeting consumers looking for a local insurance agent. AgentInsider continues to create innovative ways to help insurance agents use the Internet to grow their businesses.
InsWeb Corporation has been in the online insurance business since 1995 and is one of the largest producers of personal lines insurance in the U.S. Each year, millions of insurance consumers visit InsWeb® to gain insurance knowledge as well as comparison shop for insurance policies.
In 2009, over 10 million insurance consumers turned to InsWeb for answers to their insurance questions. When they're ready to get an insurance quote, consumers fill out one of InsWeb's online insurance questionnaires and become the insurance leads that are available through AgentInsider®.
In December 2011, InsWeb was acquired by Bankrate.com to form part of the largest online lead company in the industry, Bankrate Insurance.