AgentInsider™ is proud to celebrate its First Anniversary with participating members. Since the online lead program launched on September 12th of last year, you have helped us make great strides in achieving our objective of providing a more efficient, cost-effective alternative to an agent’s traditional lead development methods of direct mail, referral marketing, telemarketing, and yellow page advertising.

There are currently 2,650 AgentInsider agents purchasing quality Auto and Homeowners insurance leads. In fact, in AgentInsider’s first 11 months alone, InsWeb delivered approximately 260,000 Auto leads and 44,000 Homeowners leads. Agents like you are truly a step ahead of those who aren’t using programs like AgentInsider to inexpensively gain an online presence and grow their book of business.

Opportunity Knocks: 54% of our leads are NOT purchased by an AgentInsider agent
As we approach our one year anniversary, the reach of the average AgentInsider member is still very low. In fact, the reach of the average AgentInsider agent is only 4.8 ZIP codes. There is a cornucopia of untapped ZIP codes in which virtually no competition exists among AgentInsider agents.

Due to InsWeb’s marketing efforts over the previous year, we provided agents with the opportunity to compete for over 892,000 leads (Auto and Homeowners), of which only 46% of leads are currently going to AgentInsider agents. If you would like to take advantage of the unsold ZIP codes, the AgentInsider Customer Service Team will help you identify them in minutes. Simply call 866-892-4080.

Over the past year, we have listened to your feedback and responsively enhanced the program to truly become an integral part of your marketing initiatives. For example:

• You told us that managing hundreds of individual ZIP codes was cumbersome; therefore, we gave you the ability to select groups of ZIP codes by entire Cities, Counties, and States — also building in the functionality to instantly analyze the prospective lead volume in those areas.
• With your advice, we made changes to our consumer application to improve the quality of the lead information you receive.
• To reduce your time wasted trying to contact consumers that gave us bad contact information, we improved our contact information verification software to filter out those consumers that try to remain anonymous. As a result, fewer of these consumers are submitting leads to you.
• We added the AgentInsider Rewards program, which allows you to earn points that you can redeem for all sorts of great merchandise.

Thank you for your feedback! It is imperative to our continued success; therefore, if you have any suggestions or questions about AgentInsider, please contact us by email at: clientservices@agentinsider.com or call us at 866-892-4080.

AgentInsider is committed to being an equal partner with you, and making the program a successful lead generating solution that outperforms traditional marketing channels. After all, more and more consumers start their insurance shopping process on the Internet nowadays, and we want you to get the sale.

Thank you for celebrating our First Anniversary with us. Here’s to another year of continued success for us all.