AgentInsider™ is very pleased to celebrate its Second Anniversary this month. Since the online lead program launched in September 2005, you have helped us make AgentInsider be the most efficient, cost-effective, and flexible lead provider in the market. We’re seeing that traditional lead development methods like yellow pages and direct mail are growing extinct and that more and more consumers are looking to the web for insurance information and quotes.

In the last 2 years, we’ve had over 8,000 agents use AgentInsider™ to purchase quality Auto and Homeowners leads, and in June of this year, we sold our millionth lead. Agents like you clearly see the value in targeting these “hot” online leads.

As consumers increasingly turn to the internet for their insurance shopping needs, the number of consumer leads continues to grow each month. We are identifying and delivering thousands of motivated and qualified consumers to AgentInsider™ agents. Although AgentInsider continues to grow by leaps and bounds, there are still many leads unsold each month. As a matter of fact, we’ve discovered that approximately 54% of our leads are NEVER purchased by an AgentInsider agent. There is an abundance of available ZIP Codes in which there is virtually no competition. Interested in tapping into these leads? Within a few short minutes, we can show you where they are and how to get them.

Over the last year, we have worked hard to meet your needs. We’ve listened to your feedback and enhanced the AgentInsider™ program to work better for you. Here are just a few examples:

• A confirmation email is now sent to consumers confirming their information and reminding them that insurance companies will be contacting them with quote information. We also encourage consumers to compare the rates and options, as well as advise them that the best option isn’t always the lowest rate.

• You receive the consumer’s information – and the consumer gets yours. Your agency name and contact information are now displayed after the consumers submit their information through the InsWeb’s quote forms. Your information is also included in the confirmation email. This gives the consumer the opportunity to contact you directly with questions or to get quote information.

• We’ve added some internal tools that allow us to review ZIP Codes in your area. First, we can identify the ZIP Codes within a 5, 10, 20, and 30-mile radius of your ZIP Code. Then we review each ZIP Code to determine if there is lead volume and if there is competition for those leads. Our research will help you identify ZIP Codes in your area that are ideal targets for you. If you are interested in learning more or would like a territory review, please email us at info@agentinsider.com.

• Our AgentInsider™ team has grown – and not just in size. As AgentInsider has proved to be a successful online lead generation tool, we’ve been fortunate to add additional staff. We’re using these new resources to help further develop the program and identify ways to make AgentInsider work better for you. And with time, comes experience. The team has learned the secrets of setting up successful accounts and what needs to be done to make online leads work for you. We encourage you to use the team to help you reach your goals.

The AgentInsider™ team is committed to making our online lead program work for you. We are grateful for your participation in the program and look forward to another great year of serving you. If you have any questions, concerns, or advice, please contact us by email at clientservices@agentinsider.com or by calling us at 866-892-4080.

Thank you for celebrating our Second Anniversary with us. Here’s to another great year of continued success for all.