How Lead Program Works
Registering for and using the AgentInsider® Lead Program is quick, easy, and effective. Here's how it works.
- You Register Online. Online registration is quick and easy. You provide your contact information, state license number(s), and credit card information. An Agent ID and Password will be assigned to you.
- You Set Up Your Locations and Bids. For each lead category (auto preferred, auto specialty, homeowners, term life preferred, and term life specialty), you will choose the ZIP Codes you want to target, set your bid amount for each ZIP Code, and set your daily lead volume.
- We Get the Leads. The Lead Program is fueled by the customer traffic to InsWeb.com. We bring consumers to the InsWeb® site through millions of banner ads and search engines on various websites, such as MSN®, Edmunds®, GoogleTM, and many others. When a consumer completes an online quote form at InsWeb.com® they become the leads available for purchase through AgentInsider.
- We Send You the Leads. Leads are sent to you real-time via email. The email will contain a link to the consumer's complete information. Your credit card will not be charged until the first lead is sent.
- You Work Your Leads. Each lead will contain the consumer's contact information and enough detail for you to provide a preliminary insurance quote (see a sample auto insurance lead, homeowners insurance lead, and term life insurance lead). It's important to contact leads quickly to increase your success in making the sale.

