|
 |
Success Factors from the Front Line
Agents tell us they succeed with the AgentInsider® Lead Program because they:
- Respond quickly
- Designate a staff member to manage the lead flow
- Diligently work the leads and don't give up after the first try
- Position themselves as trusted advisors
- Set realistic goals: Average 8-12% close rate
- Give it some time, practice makes perfect
Consumer Behavior
Online-sourced insurance consumers are like
other consumers:
- Auto insurance is confusing and complex; consumers are looking for help in navigating to the best coverage options for their situation
- They should be guided through the buying process, and should feel that they are making the final decisions
- People are afraid that they will be forced to buy something
- They are looking for an agent who is friendly, trustworthy, confident and knowledgeable
- They won't buy unless you ask for their business
- If they don't buy right now, listen to their needs and calendar an x-date for follow-up
- Turn their objections into sales opportunities!
|
| |
Email Strategies: Don't write a book!
- Professional, clear and succinct
- Less than 60 seconds to read; less is more!
- Include a call-to-action
- Prioritize your objectives with bullet points
Subject line is Critical
- Get to the nitty-gritty
- Make it personal and relevant
- Industry experts suggest using no more than 35 characters
- Never leave the subject line blank
|
|
Keys to Success -
Back to Basics:
- Have a sales strategy in place to work Internet leads
- Make contact with the lead as quickly as possible (5 min or less)
- Don't give up after your first try!
- Be prepared – know your product and your competitor's products
- Educate your prospects, sell them on the benefits of your product
|
| If you have any questions or need assistance in managing your account, feel free to call our Client Services Team at 1-866-892-4080 Monday-Friday from 7am-5pm Pacific Time, or email us at clientservices@agentinsider.com. We look forward to hearing from you soon!
|
|
|
AgentInsider® Client