Every year, InsWeb’s marketing efforts compel over 5 million consumers to start one of InsWeb’s online quote forms. The vast majority of these consumers are shopping for auto insurance, which is of no surprise given that it is much easier and cheaper to acquire a consumer on the Internet looking for auto insurance rates than someone shopping for homeowners. Fortunately, even though they came to InsWeb in search of lower auto insurance rates, many of these consumers are in fact, homeowners, and request a homeowners quote from the agent during the follow-up. As a matter of fact, in the third quarter of this year, approximately 51% of all auto insurance shoppers at InsWeb indicated that they are a current homeowner. So what does this mean for you? Well, if you are searching for more homeowners leads, there is a tremendous opportunity that you may be overlooking.

In our survey last month, we learned that the average cross-sell rate of a homeowners policy to AgentInsider™ auto leads is approximately 35%. Accordingly, 1 out of every 3 auto leads you purchase could in fact be adding an additional homeowners policy to your book of business. Recognizing the demand for homeowners leads, and knowing that a cross-sell rate of 35% might not be sufficient, we thought we would sweeten the pot by telling you which ZIP codes currently have the highest volume of auto leads that indicate homeownership.

So Where Are They?
Leveraging our extensive database, here are the Top 10 ZIP Codes with the Highest Volume of Auto Leads that Indicate Homeownership (For Each State)

There it is: If you are looking for more homeowners leads, consider expanding into these ZIP codes and cross-selling to auto leads. With all the business development advantages that AgentInsider™ affords, this is yet another low-risk opportunity to expand into new ZIP codes, while increasing your cross-sell rate, close rate, and retention rate.

Of course, these are only the Top 10 ZIP codes for each state, therefore, if you would like insight into additional ZIP codes, or have any questions about anything we have discussed here, please contact AgentInsider™ Client Services at 866-892-4080 or email our team at: clientservices@agentinsider.com.