If you are an insurance agent currently purchasing leads through InsWeb’s AgentInsider™ online lead program, you are already aware of the volume of leads we can deliver. But you may be asking yourself, “Where do they all come from?” The simple answer is that they are generated from the millions of consumers that visit www.insweb.com each year, but there is much more to it than that.

All of our efforts to drive consumers to shop for insurance at InsWeb are through online marketing and advertising channels. In fact, InsWeb is among the largest direct response advertisers with Yahoo!® and MSN®, and we just launched a major integrated partnership with AOL®. If you visit any one of these major Web portals, like most of us do, then you most likely have seen an InsWeb advertisement during your time there. InsWeb also maintains strategic partnerships with several leading automotive sites such as Edmunds®, Cars.com™, and CarMax® just to name a few, and will be launching an exclusive partnership with another large auto site in July as well. Marketing on search engines such as Google®, Yahoo!® search and MSN® search, provide a steady source of quality leads as well. Targeted email campaigns and advertising networks (companies that run InsWeb ads across hundreds of smaller sites) round out InsWeb’s marketing mix for lead acquisition.

All tolled, these efforts compelled over 1.5 million consumers to start one of the InsWeb online applications in the first quarter of 2006, at a cost of nearly $5,000,000. These are the same consumers that turn into targeted leads that are available to purchase in your area. So the next time you begin to work an AgentInsider™ lead, remember that this consumer is more than just a lead; it is a consumer that began his/her shopping experience somewhere on the Internet and qualified themselves through one of the InsWeb extensive online quote forms before becoming a quality AgentInsider™ lead.