Curious where your AgentInsider^® auto and home leads come from? Wondering how consumers find our new Agent Directory? The answer is actually quite simple: both programs are fueled by InsWeb.com, a website owned by InsWeb Corporation.

Millions of motivated insurance consumers visit InsWeb.com each year due to expansive marketing campaigns. The efforts to drive consumers to shop for insurance at InsWeb are through online marketing and advertising channels. In fact, InsWeb is among the largest direct response advertisers with Yahoo!^®, MSN^®, and AOL^®. If you visit any one of these major Web portals, like most of us do, then you'll most likely see an InsWeb advertisement during your time there.

InsWeb also maintains strategic partnerships with several leading automotive sites such as Edmunds^®, Cars.comT, Kelley Blue Book, and CarMax^® just to name a few. Marketing on search engines such as GoogleT, Yahoo!^® search, and MSN^® search, provide a steady source of quality leads as well. Targeted email campaigns and advertising networks (companies that run InsWeb ads across hundreds of smaller sites) round out InsWeb's marketing mix for lead acquisition.

When consumers come to InsWeb.com for an insurance quote, they complete an online auto or homeowners insurance quote form. The detailed information provided by the consumer becomes the lead available to AgentInsider agents. The leads are then distributed to agents through the AgentInsider® Lead Program. For Agent Directory, the consumer simply provides us their ZIP Code, and is immediately shown a list of up to 8 local auto insurance agents. Consumers are encouraged to call the agents directly to get insurance information and quotes.

InsWeb's marketing efforts essentially provide agents who participate in the AgentInsider^® programs a way of marketing themselves on the Internet. Whether you are purchasing leads from the Lead Program or using Agent Directory to get your contact information displayed in front of motivated online insurance consumers, your online reach is being aided by the marketing efforts of InsWeb.