Marketing Calculator

Quickly calculate your Return on Marketing with leads purchased through AgentInsider. You can use the defaults we have collected from some of our agents or adjust these amounts to more accurately fit your specific marketing investment model.

Provide the Following:
Number of leads you purchased from AgentInsider
Cost per lead	$

Number of new customers
Number of customers that bought more than one policy
Average premium per policy	$

Your average commission rate
Your expected retention rate

Calculator Results:
Total cost of leads purchased from AgentInsider	$
Your close rate		%
Your cross-sell rate		%
Total premium (year one)	$
Your first-year commission revenue	$
Your first-year margin (revenue - cost)	$

Expected number of 6-month renewals per customer
Your expected lifetime commission revenue	$

Your first-year Return on Marketing		%
Your expected lifetime Return on Marketing		%

Percent of lifetime commissions spent on Marketing		%

Marketing Calculator

Provide the Following:

Calculator Results: