Internet Lead Provider - How to Choose a Reliable Company
There are dozens of online lead providers out there, but they are not all the same. How can you tell a reputable lead provider from one that isn’t reliable? It can be hard determining which lead providers will help you grow your business, so AgentInsider® compiled these tips for finding an Internet insurance lead provider.
Where Do Their Leads Come From?
Most insurance leads providers operate a website, or a network of sites, that offer comparison quotes to consumers. However, without some sort of marketing campaign, it’s unlikely that many consumers are going to find a particular site on their own. How a lead provider gets consumers to use their site is going to have profound impact on the quality of the leads they provide.
Some insurance lead providers resort to offering incentives to consumers, such as the chance to win an iPod or to earn airline miles, in exchange for completing a request for an insurance quote. We’ve heard too many stories from agents who have bought leads from these providers only to find out that the consumers they are contacting never really wanted a quote. Incentivized leads are a waste of your time and you’ll want to stay away from any lead provider who offers incentives to agents to sign up.
What’s Their Lead Credit Policy?
Every once in a while, Mickey Mouse or Santa Claus will be looking for insurance. AgentInsider® filters out hundreds of leads like this daily to ensure that agents only get the highest quality leads. But every so often one of these false leads slips past our filters and reaches an agent. With AgentInsider, if you receive an obviously false lead, you get your money back. It’s important to find out from lead providers what their policy is on lead credits.
What Are They Asking You To Commit To?
Beware of insurance lead providers who don’t give you flexibility on the number of leads you receive on any given day, try to rope you into a long-term contract, or ask you to commit to a certain number of leads per month.
Since speed-to-contact is such an important factor in your success, make sure that you’re able to stop the in flow of leads at any time and for any amount of time. Many insurance lead providers force you to commit to all the leads available in a certain ZIP Code and only give you a limited number of days off. You’ll want to receive your leads when you’re available to work them, and you’ll need the flexibility to adjust your daily lead volume to ensure that you’re never inundated with too many leads at any given time.
How Long Have They Been Around?
In most cases, age brings experience. The most reputable lead providers (including InsWeb®) have been around since the mid-‘90’s and have developed a set of best practices over that time. They know what works and what doesn’t to generate quality online insurance leads.
How Many Agents Do They Work With?
A good way to ensure that a company is reputable is to find out how many agents are buying leads from them. AgentInsider® works with over 8,500 agents throughout the country and most of those agents have been buying insurance leads from us for over 6 months.
To start receiving your AgentInsider® insurance leads, contact our Client Services Team at 866-892-4080 or email us at Clientservices@agentinsider.com with any questions that you have.