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Lead Program Frequently Asked Questions

Q: Why choose the AgentInsider® Lead Program?
Q: How do I sign up for the AgentInsider® Lead Program?
Q: Can I sign up for both the Lead Program and the Agent Directory program?
Q: How much does it cost to register for AgentInsider®?
Q: Where do the leads come from?
Q: Can I control the amount of leads I receive?
Q: How do I receive leads?
Q: What types of leads does AgentInsider® provide?

Q: How detailed are the leads?
Q: How much do leads cost?
Q: How do I pay for leads?
Q: How many insurance agents will receive the same lead as me?
Q: What is Carrier Exclusivity and how does it work?
Q: Can I choose Carrier Exclusivity for some ZIP Codes and not for others?
Q: What is a Carrier Code?
Q: What is a Promotion Code or Refer-A-Friend Code?
Q: Why do you need to know my carrier when I register?

Q: Do I need to select all of the states and lead types I'm interested in now?
Q: Why do you need my license information when I register?
Q: What happens to the $100 deposit fee?
Q: How long before I receive my first lead?
Q: How long do I have to dispute a bad lead and what are the criteria for receiving a credit?
Q: How can I find additional leads or ZIP Code opportunities?
Q: What needs to be done to close my account?
Q: Who do I contact if I have questions about registration or my account?


Q: Why choose the AgentInsider® Lead Program?
A: AgentInsider® is part of the InsWeb® network—one of the nation’s leading online insurance marketplaces. By choosing to work with AgentInsider®, you'll have access to some of the highest-quality leads available anywhere.


Q: How do I sign up for the AgentInsider ® Lead Program?

A: To create a new account, click on the “Get Started” button on the AgentInsider® homepage. Then select "Lead Program" when you register, followed by your contact and credit card information. Your account will be reviewed and approved within a few business days.


If you have an existing AgentInsider® account, simply login to your account and click on the “Lead Program” tab near the top of the page. Then click on the “Buy Leads” button and complete the registration process. Your account will be reviewed and approved within a few business days.


Q: Can I sign up for both the Lead Program and the Agent Directory program?
A: Absolutely. If you are registering for a new account, simply select both programs on the first page of registration. The system will take you through the necessary steps to register for both programs. If you have an existing AgentInsider® account, login to your account and click on the “Buy Leads” tab near the top of the page. Then click on the “Register Now” button and complete your registration.


Q: How much does it cost to register for AgentInsider®?
A: Signing up is free. And unlike many other lead companies, there are no monthly or annual membership fees.


Q: Where do the leads come from?
A: All AgentInsider® leads come from InsWeb.com and its network of sites and partners. Each consumer is motivated to find a new policy and has voluntarily completed an online quote form. Once the consumer completes the quote form, the lead is delivered to you in real-time.


Q: Can I control the amount of leads I receive?
A: Yes. You can set your Maximum Lead Volume preference for all non-exclusive ZIP Codes selected. You can choose to set an Unlimited Maximum (No Max) or a Daily Maximum. To turn off your lead volume for your non-exclusive ZIP Codes, simply change your Daily Maximum to zero (0).


Q: How do I receive leads?
A: When a consumer completes the quote form, a lead will be delivered to you via email in real-time. Each AgentInsider® account can have a total of 5 lead notification email addresses to help you manage your leads. Some agents have the leads delivered to a work email address and a home address (as a backup). You might also consider including the email addresses of co-workers or an office assistant.


Q: What types of leads does AgentInsider® provide?
A: AgentInsider® provides Auto Preferred Plus, Auto Preferred, Auto Standard, Homeowners, Renters, Business, Term Life Preferred, Term Life Specialty, Health Preferred, Health Specialty and Senior Health insurance leads.

Auto Preferred Plus

Consumers who meet all of the following requirements:

  • Currently insured
  • All drivers at-fault accident free in the past 3 years
  • Have no more than one minor violation per driver in the past 3 years
  • Self-select credit rating of Excellent or Good (except in CA, HI & MA where credit is not asked)
  • Have at least one driver age 25 or older

Auto Preferred

Consumers who meet all of the following requirements:

  • Currently insured
  • All drivers at-fault accident free in the past 3 years
  • Have no more than two minor violations per driver in the past 3 years
  • Self-select credit rating of Excellent, Good or Fair (except in CA, HI & MA where credit is not asked)
  • Have at least one driver age 22 or older

Auto Standard

All consumers who do not meet the requirements of the other two auto lead categories. These consumers typically meet one or more of the following requirements:

  • Not currently insured
  • At-fault accidents(s), major violations(s) or DUI(s)
  • More than two minor violations per driver in the past 3 years
  • Suspended or revoked license
  • Self-select credit rating of Poor (except in CA, HI and MA where credit is not asked)
  • All drivers age 21 or younger

Homeowners

Consumers who request homeowners insurance coverage for their home or condominium.

Renters

Consumers who request renters insurance coverage for a home or apartment.

Business

Consumers who request one or more of the following types of business insurance coverage for their company:

  • General Liability (GL)
  • Business Owners (BOP)
  • Commercial Auto

Term Life Preferred

Consumers who request term life insurance coverage and meet all of the following requirements:

  • Have not been diagnosed with a major medical condition*
  • Have a Body Mass Index (BMI) between 18 and 38
  • Applicant is age 64 or younger

Term Life Specialty

Consumers who request term life insurance coverage and meet one or more of the following requirements:

  • Have been diagnosed with a major medical condition*
  • Have a Body Mass Index (BMI) between 38.1 and 44.9
  • Applicant is age 64 or younger

Health Preferred

Consumers who request health insurance coverage and meet all of the following requirements:

  • Have not been diagnosed with a major medical condition*
  • Have a Body Mass Index (BMI) between 18 and 38
  • Primary applicant age 64˝ or younger.

Health Specialty

Consumers who request health insurance coverage and meet one or more of the following requirements:

  • Have been diagnosed with a major medical condition*
  • Have a Body Mass Index (BMI) between 38.1 and 44.9
  • Primary applicant age 64˝ or younger.

*Major Medical Conditions include: AIDS/HIV, Alzheimer's Disease, Cancer, Diabetes Type 1 and Type 2, Drug Abuse, Heart Disease, Kidney Disease, Liver Disease, Lung Disease, Mental Illness, Stroke and others.

Senior
Health

Consumers who meet the following requirement:

  • Primary applicant age 64˝ or older.

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Q: How detailed are the leads?
A: Our lead information is very detailed and will give you the information you need to provide a preliminary insurance quote. See a sample of the leads on our sample leads page.


Q: How much do leads cost?
A: AgentInsider® offers competitive, fixed pricing for all insurance lead types. Please contact us at 866-892-4080 to review pricing.


Q: How do I pay for leads?
A: It’s easy! You provide your credit card information when you register. Your credit card will not be charged until your first lead is sent. We collect a $100 deposit when the first lead is sent to you, and deduct the cost of additional leads from this deposit until it is nearly exhausted. When your balance runs low or runs out, your credit card will be charged again for the same deposit amount, and the process begins again. We will notify you by email each time we charge your card. If you purchase large volumes of leads you can increase the deposit amount to avoid an excessive number of charges to your credit card.


Q: How many insurance providers and agents will receive the same lead as me?
A: We will provide leads to up to 8 insurance providers and agents (that is, no more than 7 other sources will receive the same lead as you. Leads will never be distributed to multiple captive agents within the same affiliate company.


Q: What is Carrier Exclusivity and how does it work?
A: The Carrier Exclusivity option (if available to you) allows you to lock in ZIP Codes so that no other agent from your carrier affiliation will receive leads in your desired ZIP Codes. You will receive all the lead volume available to you in your Exclusive ZIP Codes as long as your account is not paused and is in good standing.*

If Carrier Exclusivity is not available for a ZIP Code, you will be presented with the option to add yourself to the Waiting List for that ZIP Code. Note that when you have Carrier Exclusivity in a ZIP Code, the Lead Volume setting will not apply to that ZIP Code because you will receive all of the leads available in that ZIP Code. Leads will never be distributed to multiple captive agents within the same affiliate company.


Q: Can I choose Carrier Exclusivity for some ZIP Codes and not for others?
A: Yes! For all ZIP Codes that are selected for Carrier Exclusivity you will receive all of the lead volume available to you. For non-exclusive ZIP Codes you can set your daily lead maximum and you will rotate for leads with other captive agents within the same affiliate company.


Q: What is a Carrier Code?
A: A Carrier Code may be listed on an advertisement or other promotional piece. It helps us identify if you are part of a corporate carrier program. If you have a Carrier Code, please enter it on the first page of the registration form.


Q: What is a Promotion Code or Refer-A-Friend Code?
A: A Promotion Code may be located on an advertisement or other promotional item. It helps us identify if you are part of a special program or are eligible to receive special offers. A Refer-A-Friend Code would have been provided to you by another agent who is already a part of the Lead Program. If you have either a Promotion Code or Refer-A-Friend Code, please enter it during registration.


Q: Why do you need to know my carrier when I register?
A: We need to know your carrier to ensure we provide our consumers with the greatest choice without duplicating agent efforts. Leads will never be distributed to multiple captive agents with the same affiliate company.


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Q: Do I need to select all of the states and lead types I'm interested in now?
A: We suggest you select each state and all lead types you want when you register. When you select a state or product, it does not obligate you to purchase leads—it simply tells us what you're interested in. After you are a registered member of the Lead Program, you may return at any time to change your information.


Q: Why do you need my license information when I register?
A: It's important that we only distribute consumer leads to licensed agents. To ensure that consumers receive only expert advice, we will check all licenses before allowing agents to participate in the program.


Q: What happens to the $100 deposit fee?
A: The $100 deposit will be charged to you once your first lead is sent. Each time you receive a lead, we will deduct the cost of the lead from your deposit. When the deposit is nearly exhausted, your credit card will be charged again for the same deposit amount, and the process begins again. We will notify you by email each time we charge your card. If you purchase a large volume of leads you can increase the deposit amount to avoid an excessive number of charges to your credit card.


Q: How long before I receive my first lead?
A: After you complete registration, your account will be reviewed by our Client Services Team. An account is typically approved within 1-3 business days. During that time, you can gain access to your account and begin choosing the ZIP Codes you want to target and setting your lead volume preferences. Once your account is approved, you are ready to begin receiving leads.


Q: How long do I have to dispute a bad lead and what are the criteria for receiving a credit?
A: You have 10 calendar days to dispute a lead. A credit will be given only for duplicate leads or leads with invalid contact information (i.e. invalid phone number). You may request a lead credit yourself using the Credit feature of your account, found on the “View Leads” tab.*


Q: How can I find additional leads or ZIP Code opportunities?
A: To receive information on available ZIP Codes and lead opportunities, contact our Client Services Team. Our representatives have access to the approximate quantity of leads available in each ZIP Code and agent participation by ZIP Code.


Q: What needs to be done to close my account?
A: To close your account, please email us at clientservices@agentinsider.com or call us at 866-892-4080 Monday through Friday from 7 a.m. to 5 p.m. Pacific Time.


Q: Who do I contact if I have questions about registration or my account?
A: Our Client Services Team is available to answer any questions you might have about our program, the registration process, or your account. Representatives are available Monday through Friday from 7 a.m. to 5 p.m. Pacific Time at 866-892-4080 or by email at clientservices@agentinsider.com.


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*Please refer to the AgentInsider® Lead Program and Agent Directory Participation Agreement for further details.